How I Work/The Seven Leaks/Leak VII - No Onboarding System
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VII
Revenue leak seven

Every other leak costs you deals. This one costs you people.

The slow leak: a laptop, a CRM login, and "shadow the top rep for a week" - then a chronic drag of slow ramps and early turnover.

What it is

You hire a rep, hand them a laptop and a product brochure, tell them to shadow someone for a week, and put them on the phone. Six months later they’re still not producing - or they quit at month four feeling lost and unsupported. Either way you’ve burned six figures and you’re starting over. It doesn’t show up as one bad quarter. It shows up as a permanent gap between what your team should produce and what it does.

4.9 mo
average AE ramp time - and average AE tenure is just 2.6 years.
82%
better retention from organizations with structured onboarding (and 70% higher productivity).
How to find it

Pull the actual ramp data - don’t ask leadership.

Leadership will say "three to six months" because it sounds reasonable. Instead, look at when each recent hire closed their first deal, hit 50% of quota, and hit full quota. The real number is almost always longer - SaaS ramp has ballooned to 5.7 months, up 32% since 2020. Source: SalesSo. Pair ramp with tenure: ramp in five months, stay 2.6 years, and you get roughly two years of full productivity per hire. Everything outside that window is cost. Then ask recent hires what their onboarding was like; "I just shadowed someone for a week" seals it.

What it costs

Real money leaving the building every month.

Total cost to ramp a rep is about three times base salary - recruiting, training, lost productivity, management time. For a $75K base, that’s $225K before they produce a dollar. The ongoing drag is worse: a six-month ramp loses $75K-$100K in production. Hire two a year and you’re carrying $150K-$200K in annual ramp cost on top of salaries. Nobody budgets for this.

$150K-$200K
in annual ramp cost on top of salaries, for two hires a year.
Ramp cost ≈ 3× base salary; lost production during a six-month ramp ≈ $75K-$100K per hire × two hires.
The fix

A 30-60-90 day onboarding blueprint.

Replace "figure it out" with a sequenced program built on the documented process from Leak II - so a new hire ramps in sixty days, not five months.

I
Days 0-30: Foundation
Product, ICP, and the documented sales process and scorecard. The new hire learns the system that already exists - not a colleague’s improvisation.
II
Days 30-60: Supervised reps
Real calls with structured feedback (the Call Autopsy), first qualified deals, and the objection playbook in hand.
III
Days 60-90: Accountable ramp
Full pipeline ownership with named targets and a review cadence. By day 90 the question is performance, not orientation.
You can prove this today
Do this Monday

Document the first 30 days of your current onboarding - not what you wish it was, what it actually is. Write down every resource, training, and touchpoint a new hire gets in their first month. If the list fits on a Post-it note, you’ve found Leak VII - and that list, with its gaps, is the starting point for the blueprint.

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